This slideshow it too good. You almost don’t have to read the book.
by Chris Shugart
It seems like every holiday season, the number of made-for-TV Christmas movies increase exponentially. You might think they would have run out of Christmas themed story lines by now, but then you’d be underestimating the creativity of production execs in this most marketable time of the year. Call me cynical, but I’ve reached my saturation point. If I’ve seen one yuletide tale, I’ve seen them all—a dull parade of re-worked, updated, variations of every Christmas movie ever made.
So why watch rehashed holiday fare that’s as stale as Aunt Mable’s holiday pound cake, when you can be creating your own Christmas season entertainment? And I’ve made it easy for you to get started with this all-purpose do-it-yourself story template. So fire up your word processor and begin writing the next undistinguished story complete with forgettable characters, old clichés, and unimaginative plots that are as predictable as the Winter Solstice.
There’s a new documentary produced by VH1 that might be of interest to fans of music, technology, or pop culture. And it should also serve as a lesson in how new technologies can alter consumer behavior. Downloaded, a new documentary directed by Alex Winter, tells the story of how the rise of online downloadable music changed the record business. In a way, it’s also the story of the downfall of the record industry and their failure to understand the changing demands of their customers.
It doesn’t matter what you say, chances are someone within earshot somewhere is going to be offended. For the professional marketer, the question must be, “At what point does it matter?” While this take may on the surface seem unsympathetic, it is by any practical measure the only way to deal with these sorts of sensitive issues.