I always love advertising that utilizes good satire. Stan Freberg was the master of that genre and his work has been rarely equaled. This might come close, though.
As more and more companies install and implement Customer Relationship Management systems, user adoption remains a significant problem that affects many CRM software users. Regardless of what brand of software being used, many companies eventually abandon their CRM system due to user problems. Whether it’s difficulty mastering new software, or an unwillingness to integrate a new system into an already existing one, it’s not unusual for a company to underutilize their CRM system or even abandon it altogether.
Whether you’re a first-time buyer or changing to a new brand, it’s an issue worth considering before you make a commitment to a new or different application. And if you’re one of the many companies struggling with your current CRM system, you might want to examine your difficulties before giving up on it. Online marketing is extremely competitive, and you need every technological edge you can get.
One of the funniest lines from the 1962 classic comedy recording Stan Freberg Presents the United States of America occurs when Columbus claims to have discovered the New World:
Native: What you mean, you discover us? We discover you.
Columbus: You discovered us?
Native: Certainly. We discover you on beach here. Is all how you look at it.
In the world of Marketing and customer acquisition, I like to think that it’s the customer that has acquired you, not the other way around. This isn’t merely a whimsical notion, but a view that I believe reflects the mindset of your prospective customers.
Online advertising fraud is hardly a problem limited to small businesses or inexperienced internet marketers. Major companies have been sucked into online advertising scams as well. One Wall Street Journal report claims that one third of online advertising is fraudulent. The Journal also reported that some of the globe’s most recognizable brands—including Oreo, Burger King and Sprint lost millions of ad budget dollars at the hands of a Florida company that used fake websites to rip off their customers. If it can happen to multi-million dollar companies, it can happen to anyone.
In March of this year the Interactive Advertising Bureau’s Annual Leadership Meeting, was dominated by one topic: fraud. Unfortunately, there’s not much being done about it, much less anything being proposed to reduce the problem. There’s an inconvenient truth here. Just about every company in the internet commerce ecosystem can benefit in some way from it.