Online advertising fraud is hardly a problem limited to small businesses or inexperienced internet marketers. Major companies have been sucked into online advertising scams as well. One Wall Street Journal report claims that one third of online advertising is fraudulent. The Journal also reported that some of the globe’s most recognizable brands—including Oreo, Burger King and Sprint lost millions of ad budget dollars at the hands of a Florida company that used fake websites to rip off their customers. If it can happen to multi-million dollar companies, it can happen to anyone.
In March of this year the Interactive Advertising Bureau’s Annual Leadership Meeting, was dominated by one topic: fraud. Unfortunately, there’s not much being done about it, much less anything being proposed to reduce the problem. There’s an inconvenient truth here. Just about every company in the internet commerce ecosystem can benefit in some way from it.