I always love advertising that utilizes good satire. Stan Freberg was the master of that genre and his work has been rarely equaled. This might come close, though.
Turning toys into feature films has become a boffo trend for the film industry. The computer animated feature Toy Story was evidence that not only could you create a popular movie franchise based on anthropomorphic playthings, but you could also turn it into a huge merchandising success. The Hasbro company in particular has been able to capitalize on this genre with Battleship, G.I. Joe, and Transformers. And just when you thought they might have run out of ideas, The Lego Movie was released in February this year, and immediately became a blockbuster hit.
Well, forget about toys. A new trend may be developing. There’s a film project in development that may signal in a new category of the commercial-product-turned-into-a-film genre. The main characters in this new movie are essentially grocery items. Chick-shaped marshmallows to be exact. Or more specifically, Peeps, the brand name for those sugar blobs that vaguely resemble chicken hatchlings that appear in Walgreen stores every Easter.
It seems like every holiday season, the number of made-for-TV Christmas movies increase exponentially. You might think they would have run out of Christmas themed story lines by now, but then you’d be underestimating the creativity of production execs in this most marketable time of the year. Call me cynical, but I’ve reached my saturation point. If I’ve seen one yuletide tale, I’ve seen them all—a dull parade of re-worked, updated, variations of every Christmas movie ever made.
So why watch rehashed holiday fare that’s as stale as Aunt Mable’s holiday pound cake, when you can be creating your own Christmas season entertainment? And I’ve made it easy for you to get started with this all-purpose do-it-yourself story template. So fire up your word processor and begin writing the next undistinguished story complete with forgettable characters, old clichés, and unimaginative plots that are as predictable as the Winter Solstice.