One of the funniest lines from the 1962 classic comedy recording Stan Freberg Presents the United States of America occurs when Columbus claims to have discovered the New World:
Native: What you mean, you discover us? We discover you.
Columbus: You discovered us?
Native: Certainly. We discover you on beach here. Is all how you look at it.
In the world of Marketing and customer acquisition, I like to think that it’s the customer that has acquired you, not the other way around. This isn’t merely a whimsical notion, but a view that I believe reflects the mindset of your prospective customers.