As more and more companies install and implement Customer Relationship Management systems, user adoption remains a significant problem that affects many CRM software users. Regardless of what brand of software being used, many companies eventually abandon their CRM system due to user problems. Whether it’s difficulty mastering new software, or an unwillingness to integrate a new system into an already existing one, it’s not unusual for a company to underutilize their CRM system or even abandon it altogether.
Whether you’re a first-time buyer or changing to a new brand, it’s an issue worth considering before you make a commitment to a new or different application. And if you’re one of the many companies struggling with your current CRM system, you might want to examine your difficulties before giving up on it. Online marketing is extremely competitive, and you need every technological edge you can get.