Turning toys into feature films has become a boffo trend for the film industry. The computer animated feature Toy Story was evidence that not only could you create a popular movie franchise based on anthropomorphic playthings, but you could also turn it into a huge merchandising success. The Hasbro company in particular has been able to capitalize on this genre with Battleship, G.I. Joe, and Transformers. And just when you thought they might have run out of ideas, The Lego Movie was released in February this year, and immediately became a blockbuster hit.
Well, forget about toys. A new trend may be developing. There’s a film project in development that may signal in a new category of the commercial-product-turned-into-a-film genre. The main characters in this new movie are essentially grocery items. Chick-shaped marshmallows to be exact. Or more specifically, Peeps, the brand name for those sugar blobs that vaguely resemble chicken hatchlings that appear in Walgreen stores every Easter.