Over the decades, advertising has earned a reputation for being intrusive, distracting, and just plain annoying. The phrase “commercial interruption” is a well-worn term that suggests that advertising has rightly deserved its place in the Hall of Cultural Infamy. Ad people don’t intend to create unpleasant moments in our lives, but they can’t help it. They’re forever embroiled in a keen competition for our attention and holding it long enough to sell us their wares. The results aren’t always pretty.